Overview
Authentify is a web project that aims to revolutionize the certificate of authenticity system and the relations between brands and their users.
Who are we?
Authentify It is building an intelligence operating system for physical products. Its mission is to make product authentication simple, accessible, and trustworthy in a world where counterfeiting and certification complexity are growing challenges.
Today, certifying the authenticity of a physical object is often a complex, time-consuming, and costly process. When the creator or manufacturer is no longer available, the difficulty increases: the certification typically requires the intervention of an accredited expert. This expert, who has received special recognition for a given category of objects, must be paid to deliver a paper-based certificate. While this process is well-intentioned, it is far from foolproof. Experienced forgers are capable of deceiving experts, leading to certificates that may be inaccurate or manipulated.
Even for more mainstream products, counterfeiting remains a widespread issue—particularly in industries such as fashion, luxury goods, and consumer products. This undermines brand trust, erodes revenues, and exposes customers to fraudulent items.
Authentify It aims to address these challenges with a technological and scalable solution. Brands that wish to make their products certifiable in a secure and accessible way will be able to do so through the Authentify service. Once a brand has successfully passed KYC (Know Your Customer) and KYB (Know Your Business) verification, Authentify provides a digital certification that guarantees authenticity. From that point forward, the product cannot be counterfeited through traditional means.
The process involves embedding NFC chips (among other identifiers) into certified products. When scanned by an end-user, these chips allow instant retrieval of the corresponding certificate of authenticity. To ensure that this certificate is immutable, tamper-proof, and globally verifiable, Authentify leverages blockchain technology as the underlying infrastructure.
This combination of identity verification, physical NFC integration, and blockchain immutability creates a robust and future-proof solution to the global issue of counterfeiting. It empowers brands to protect their intellectual property, enhances consumer trust, and establishes a transparent standard for physical product certification.
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