Why this choice?

“Not your keys, not your crypto.” This well-known expression in the blockchain world illustrates the fundamental distinction between decentralized self-custody and centralized custody models. Understanding this difference is essential to grasp Authentify It’s positioning and value proposition.

Decentralized Model (Non-Custodial)

In a fully decentralized application (dApp), users interact directly with the blockchain through a wallet. When a wallet is created, the user receives a private key that must remain secret. This key is the only way to access, transfer, or secure assets (cryptocurrencies, NFTs, tokens).

• The advantage: total sovereignty over one’s assets.

• The limitation: the user is fully responsible. If the private key is lost or compromised, access to the assets is permanently lost. This creates a steep barrier for mainstream adoption, as the complexity and risk management required are not suited to most consumers.

Centralized Model (Custodial)

Conversely, centralized Web3 applications—such as Coinbase, Binance, or Revolut—abstract these risks for the user. Assets are still stored on the blockchain, but the private keys are managed by the platform. This is known as a custodial wallet.

• The advantage: simplified user experience and reduced risk of asset loss through mismanagement of private keys.

• The limitation: the platform assumes responsibility and liability for the safekeeping of user assets.

Authentify It’s Approach

Authentify It has deliberately chosen the custodial model, ensuring integrity and security of users’ Real-World Assets (RWAs) via its integration with Fireblocks/

This strategic choice offers several advantages:

1. Accessibility and adoption: Users do not need to manage private keys. They simply log in with an email or phone number to instantly access their assets.

2. Integrity of assets: Authentify It guarantees that RWAs remain secure within its ecosystem. Transferring NFTs to external wallets, or trading them on secondary markets, is not permitted, ensuring compliance with usage conditions and protecting brand-consumer trust.

3. Simplicity for brands and end-users: By abstracting the technical complexity of blockchain, Authentify It lowers the barrier to entry, enabling mass-market adoption of authenticity certificates and digital product experiences.

Conclusion

By adopting a custodial approach with Fireblocks as its backbone, Authentify It combines the best of both worlds: the transparency and immutability of blockchain with the ease of use and safety of a centralized solution. This positions the platform to serve a mainstream audience while upholding enterprise-grade standards of security and compliance—an essential foundation for scaling Authentify It globally.